BCC/BEAUTY
BRANDING COPY CREATIVE
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...have a distinct USP
...know when they need a refresh
...keep up with NPD
...engender loyalty
...engage effectively on social media
...are influential
...have a point of view
...anticipate market trends
...own a compelling voice
...develop exceptional formulations
...have a clear vision for growth
...use design to add value beyond words
...know the competition and supersede it
SUCCESSFUL BEAUTY BRANDS
SERVICES
BCCBeauty works flexibly in the following ways:
01
BRAND CONFERENCE
Are you a brand who is in danger of talking to yourself?
What you get: A fresh perspective and frank appraisal of what’s working and what’s not. Use the time to deep dive into a specific aspect of your business or look at broad-stroke strategy.
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What this means: We cover an array of topics including directions for NPD, appraisal of packaging choices and current product portfolio, feedback on brand visuals, discussing market trends and how they apply to your brand, review of social media and ideas for brand collaborations and partnerships.
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How it works: 2 Hrs | Half day | Full day
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02
COPYWRITING+
Do you need compelling and relevant content?
What you get: Press releases to website, brochures to newsletters, pack copy to investment presentations…our editorial background ensures that our copywriting clearly communicates what is exciting and memorable about your brand.
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What this means: Your packaging is clear and convincing. Your website reads well and is search optimised. Your tone of voice is spot on. Your press materials remain fresh and relevant. Your newsletters don’t get deleted.
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How it works: Half day | Full day
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03
BRAND CO-CREATION
You have an idea, we make it a brand.
What you get: We work discreetly with brand founders to develop their nascent ideas into standout brands that are as convincing as they are covetable.
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What this means: Dependant on need, this service includes trend prediction and identifying the market opportunity, developing a USP, brand positioning, aesthetic brand direction, brand naming, product naming and copywriting. Where appropriate we will then develop investor and retailer-facing brand assets, make PR introductions and direct content and mood boards for social media.
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How it works: Project Fee
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04
PRODUCT TESTING
Is your formula and packaging fit for market?
What you get: An independent critique from experienced beauty editors of your formulation and its chosen packaging. We'll closely examine the texture, ingredients profile, fragrance, finish, colour and efficacy, all benchmarked against our library of product-testing experience.
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What this means: Objective feedback from an industry expert. We'll offer actionable advice to ensure you surpass market expectations.
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How it works: Project Fee
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05
PACKAGING + DESIGN
Give your brand shelfie appeal.
What you get: Packaging format and finish, logo, typography and colour palette: we drive the creative direction and details that set your brand aside. Our insights, taste and original ideas are behind many successful beauty brands on the market now.
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What this means: Your branding is memorable and relevant. Beyond the packaging you have a clear and cohesive aesthetic vision.
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How it works: Project Fee
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06
PR SUPPORT
You're a PR. We'll bring external energy and insights.
What you get: A new perspective. We'll bring fresh ideas on launch strategy, polished press releases and ideation for pitches. We can attend client meetings and support you to deliver.
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What this means: from an office-based brainstorm to a vital client zoom, we work flexibly and proactively with the fast-paced nature of PR. Send us decks to review, request a trend presentation or book us regularly to work with your team.
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How it works: 2 Hrs | Half day | Full day
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WHO WE ARE
BCCBeauty was founded by beauty specialists Sophie Bloomfield,
former Beauty Director of Harper’s Bazaar, and Kelly Gilbert, former Beauty Editor of British Vogue. Both experienced trends forecasters and copy editors who recognised the need for a joined-up and accessible beauty consultancy that meets the needs of start-ups and businesses seeking fresh ideas.
"BCC were a joy to work with…they completely articulated our vision and brought our brand to life in ways we didn’t even think possible.
So incredibly knowledgable and insightful, they left us inspired and excited for our next steps."
Neeta Ogden, MD
"They always just nail the best ideas!"
Jasmine Wicks-Stephens, FAACE
“They are extremely professional and knowledgeable about the industry.
They delivered beyond our expectations in
such a creative and smart way.”
Sabrina Hernandez Pella, GHERANE
“BCC brought passion, intelligence and creativity to my business. They are enormously knowledgable and completely in tune with the skincare market.”
Dr AJ Sturnham, DECREE
"BCC are the perfect combination providing clear strategic processes as well as a powerful creative engine. In unison, Kelly and Sophie are a collaborative dynamo. My business would not have got off the ground without this team as they have added so much to my initial concept stage and beyond."
Hayley Dawes, DREEM DISTILLERY
"BCC supplied brilliant, detailed advice and creative vision. Their direction and guidance have really created a brand we all feel so proud of and it wouldn't have been possible without them."
Dr Emma Craythorne, KLIRA Skincare
WHAT WE DO
